YNRC Relaxation Shots

Relax, take a shot.

YNRC (Young Nation Responsible Choice) is a locally-based lifestyle brand created by south Louisiana native, neurologist Dr. Chad Domangue. The brand’s flagship product, the YNRC Relaxation Shot, aims to combat short-term anxiety and stress with five natural, safe ingredients that help you experience a sense of calm focus, without the negative side effects.

In order to differentiate YNRC’s product from other CPG brands, we created colorful, attention-grabbing labeling, along with POS boxes to promote the product in-store. We developed a vivid website that highlights the Relaxation Shots on the landing page and included traditional promotion techniques to advertise in stores.