Develop a brand identity from inception that would serve as both a representation of the brand and the key component of packaging. Blend the charm of vintage Mexican calendar girls with a homemade, rustic aesthetic. Develop a custom-illustrated character named "Nola," who would become the face of the brand and be included on packaging for chips, popcorn, salsas, dips, tortillas, and more, as well as display racks, stationery, and additional sales collateral.
Brand Identity & Standards, Package Design, Website, Logo, Packaging, Business Cards, Point-of-sale, Sale Sheet, Stationery
Hola Nola Foods is Louisiana's only tortilla manufacturer, as well as a leading chip manufacturer focused on using only the highest quality ingredients. Their chips are fried in coconut oil, giving them a unique rich and creamy flavor, and are known for being sold in microwaveable bags so you get that warm, fresh restaurant-style chip.
A trustworthy feel for honest chipmakers. They came to Deep Fried at their inception needing a mark that would represent their brand and serve as the key packaging component simultaneously. The goal was to combine the inspiration of vintage Mexican calendar girls with a homemade, rustic vibe. To achieve this look, we custom-illustrated a woman called �Nola,� who would become the face of the brand. We have created packaging for their chips, popcorns, salsa and dips, tortillas and more, as well as display racks, stationery, and other sales collateral.
