Lucy's

The Brief

Dive into the laid-back, ocean-kissed vibes of Lucy’s Retired Surfers Bar & Grill as it makes waves from iconic spots like NOLA to Key West to Aruba. Infuse new life into the brand to embody the free-spirited surf lifestyle — through brand standards, creative, and messaging. Develop an engaging digital presence with a dynamic website and visual storytelling showcasing the brand’s ethos. Boost brand recognition and customer engagement to ride a wave of success that splashes onto the bottom line.