Orchestrate a complete brand rejuvenation through identity, logo design, packaging, website redesign, and even a commemorative coin to celebrate the brand’s 85th Anniversary. Seamlessly manage and integrate a media plan strategy alongside e-mail marketing, organic and paid social media, website promotions, and point-of-sale.
Logo, Brand Identity & Packaging, Advertising & Media Buying, Social Media, Email Marketing, Point-of-sale & E-commerce
We began working with Aunt Sally’s by executing social media, email marketing and sales-driven campaigns designed and targeted to convert existing customers and discover new ones. Our goal was to elevate Aunt Sally’s to the regional authority on pralines through concentrated marketing efforts online. In 2018, we launched a beautiful Shopify based eCommerce website designed to elevate the brand to new heights and to reach customers globally. Then, in 2019, we orchestrated a complete brand rejuvenation including new brand standards, colors, logos, packaging and more designed to carry Aunt Sally’s into the future as New Orleans’ favorite praline.
