Cajun Steamer

The Brief

Amplify Cajun Steamer's deep roots and authentic Louisiana-inspired voice as they expand their presence across Northern Alabama and Tennessee. Differentiate Cajun Steamer in the crowded restaurant market by crafting an engaging and culturally rich brand identity refresh across all touchpoints, including menus, merch, social media, LTO's & messaging.

SERVICES

Menus, Collateral Design, Merchandise, Tagline & Messaging, LTO Calendar & Promotional Consulting, Social Media Content Development

Sharing Cajun cuisine across the South

SOLUTION

Cajun Steamer Bar & Grill is an authentic Cajun restaurant with locations across Alabama and Tennessee. With roots in Ponchatoula, Louisiana, their humble beginnings trace back to a roadside stand selling crawfish far from home. The restaurant now boasts 7 locations and counting, each a testament to bringing the vibrant spirit of Louisiana to every table. Their expansion beyond the bayou presented a unique challenge – how to preserve the Cajun essence in their branding despite the miles that separated them from their origins. That’s when we knew our krewe would be the perfect strategic and creative partner for our friends at Cajun Steamer. Over the years, we’ve worked with the Cajun Steamer team to develop merch, menus, marketing collateral, and more.

Silver Addy Winner

Our merchandise designs were awarded a Silver ADDY at the 2024 American Advertising Awards in New Orleans.

Colors

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