The Brief

Address the need for a modern identity. Rebrand Blue Williams into a contemporary, professional, and approachable defense law firm. Develop a new logo, tagline, collateral, and marketing creative, utilizing striking colors and patterns inspired by Pantone's "Classic Blue" 2020 Color of the Year. Capture the boldness and tenacity that reflects both the firm and its clients. Deliver a brand overhaul that makes a noticeable impact and aligns with current market trends.