The Brief

Create a captivating brand for Osteria Lupo, the latest venture from BDR Restaurant Group, positioning it as the go-to destination for exceptional Northern Italian cuisine in a chic, relaxed setting. Develop a brand identity that emphasizes authentic house-made pastas and regional specialties. Design dynamic menus and signage that reflect an inviting and laid-back dining experience. Employ custom illustrations and a playful, mouthwatering website to attract and engage patrons, encouraging guests to relish outstanding food while enjoying life's lighter moments.​