The Brief

Enhance the brand presence of the nation’s second oldest federally insured credit union to better connect with its members and business partners. Elevate its identity by updating visual elements, crafting compelling taglines, and developing an array of collateral that reflects the institution’s legacy while appealing to modern sensibilities. Strategize and optimize media planning to effectively target audiences across Louisiana and Mississippi through digital, outdoor, and print campaigns, while achieving impactful KPIs that resonate with the institution’s historic significance and future growth.​