Business to Business
A human touch to innovative engineering.
Founded in New Orleans, and with offices across the continental US, Geocent believes in building and rebuilding, always striving for something better even in the face of hardship and challenge. With this mission in mind, their expert team delivers innovative and human-centered digital and engineering services to government agencies. Geocent doesn’t believe in “too big” or “too small”. They work with their government partners to help them achieve their visions and goals – whether building a new digital foundation or flying a spaceship to Mars.
Finding the fun.
Geocent came to us with a clear vision of shifting their brand image the eyes of both their target market and the top talent they want to recruit. We worked with Geocent to capture their personality and produced a video that both aligned with this new image and clearly stated Geocent’s purpose and mission to client and industry talent. This video led to our redesign and update of Geocent’s website to completely unify the brand.
Humanity and technology.
Geocent are experts in their field—recruiting the best and most talented team members, fostering a collaborative and ever-evolving work environment, and working to bring their clients the most innovative and effective solutions to their clients.
With this in mind, we redesigned Geocent’s website with the same innovative approach that they embody in the workplace. Their previous website had a darker color palette with shades of black and dark grays and was challenging to navigate. We brightened the palette up with a refined and colorful palette, while staying true to Geocent’s blue and green brand colors. We also used various cuts and pieces of the illustrations featured in the brand video to create a dynamic experience and establish the energy of the new Geocent. In addition to updating the look of the website to match Geocent’s new brand, we collaborated with their client team to restructure and organize their breadth of content into something more intuitive for clients to navigate.