Once a plot of land that was home to an old farmhouse, barn, and horse stables, Garrett Field has been transformed into a premier wedding and event space that pays tribute to its equestrian roots. The property, with stables intact and the field usable for the occasional polo practice or tournament, accommodates all types and sizes of gatherings, provides for overnight lodging, acres of open space, an outdoor pool, and even a glass hanger — perfect for a breathtaking wedding ceremony or event reception.

A champion identity for a polo club turned event space.

Garrett Field came to Deep Fried in need of branding that honored the venue’s history as they pivot in re-opening. The proprietors sought an identity that honored the venue’s history and family tradition, while pulling inspiration from the Argentinian polo matches they recreate, and the estancias they take place on. The unique and artistic property is elegant but charismatic, and established but unexpected. So we worked to create a mark, badge, and associated brand elements that featured polo iconography with a vintage-inspired but clean twist; the color palette, influenced by the terracotta-adorned property, reflects the classic yet eclectic style of the estate.


Supporting elements