Merging brands, maintaining tradition.

Christian Brothers and St. Anthony of Padua Schools merged into one school under the new guidelines of the Archdiocese. Partnering with Gambel Communications, we worked with both schools to assist in their renaming, repositioning and rebranding as they entered uncharted territory. The decision was made to retain the original name of Christian Brothers School as the name for the merged schools. Instead, they are now identified by their campus names: City Park Campus and St. Anthony Campus. Ultimately, we created a unique mark that encompasses the traditions that each school possesses and fulfills the principles of both the LaSallian and Dominican traditions. The process to rename and rebrand the schools was an exciting one, and the end product was something all involved parties could be proud of.