Caps for Kids
Non-Profit & Community
Digital worth smiling about.
Caps For Kids, a non-profit based in NOLA, provides children battling cancer with caps autographed by their celebrity “Cap Heroes.” For these children who lose their hair as a result of cancer treatment, a message from their favorite entertainer or athlete can bring them much-needed strength, courage and reassurance. This organization works with more than 150 pediatric oncology medical facilities around the U.S. to deliver these heartwarming gifts.
Bringing heroes closer to home.
Caps for Kids came to Deep Fried as a local organization making national impact. We created a clean and modern website for them that showcases the impact they are making for kids battling cancer and their families through engaging photos and videos and touching stories. Their new site compels the user to become a donor, a business partner or a host of a “Cap Day.”
We continue to create dynamic social media content for Caps for Kids, driving traffic to their donation page and to other website pages. We highlight “Cap Stories” about their participants (or “Cap Kids”), driving traffic to their blog; utilize Facebook and Instagram stories and donation buttons to drive donations; and, we manage social media campaigns including for the first annual “Give a High $5” month and “Caps for Kids Day” in September of 2019.