Boot Scootin’ Rodeo
Hospitality & Tourism
Strategy to kick your heels to.
Bringing the Honky Tonk to The Big Easy
Line dance, two-step and shake it all night on the largest oak dance floor on Bourbon Street! Boot Scootin Rodeo is your destination for crossover country sounds, live music, and line dancing happy hour every Friday! Saddle up to the bar (literally) and enjoy nightly beer and cocktail specials while you boogie down to country music’s greatest hits!
We partnered with Boot Scootin’ Rodeo to help them craft the perfect country experience. Our team designed a custom illustrated logo, complete with a color palette that was as lively as their patrons. We incorporated their new look and logo into an easily-accessible website and created a comprehensive media plan. Our marketing strategy would feature several billboards, radio, and print ads in local magazines. After the rollout of our “Country’s Coming” campaign, we shifted our focus to managing their social media, including content capturing and creation, and community management.