Healthcare & Wellness
Innovative Research, Inspired Patient Care
Tulane Doctors offers convenient after-hours visits, urgent care appointments and on-site physical therapy services to patients of all ages and orthopedic problems. The physicians of Tulane Orthopaedics provide exceptional care and clinical service, setting the industry standard in sports healthcare.
Sweeping the city.
Deep Fried’s work with Tulane Doctors emphasizes the trusted Tulane name and its esteemed reputation. In an effort to increase awareness awareness of Tulane Doctors as a top research and medical facility in the New Orleans area, we ran a comprehensive, cross-channel campaign in the New Orleans area.
This huge media package swept across the Greater New Orleans Area, covering print, billboards, OTT, television commercials, social media ads, radio, and a bus shelter. The campaign consists of multiple phases over a full year, with each phase focusing on a different aspect of the Tulane Doctors medical group but featuring a cohesive creative design so that all phases are recognizable as part of the full campaign.
Make sports medicine scoreable.
Based on target audience reach, we focused on print and outdoor to reach locals who would find this new location with extended hours to be extremely convenient. The residential location of the Lakeview medical center makes a strong case for these traditional advertising methods, which leverage the proximity of the clinic and high levels of neighborhood traffic. Our creative incorporates Tulane’s recognizable colors in a welcoming and professional display.