Sandy’s Muffulettas
CPG, Food & Bev
Make Muffs Not War.
Brief
First impressions are everything. How do you introduce a New Orleans staple to the Bay Area? With funky, bold branding, of course!
Sandy’s Muffulettas are the New Orleans inspired San Francisco sensation that swept the Bay area by surprise with its light-hearted brand and oversized sandwiches. We were instantly in love with this team that sought to marry SF surf culture with NOLA culinary culture. The vision was to create a brand that was fun, engaging, and wearable. We achieved this with cheeky copy, bold brand colors, and splashy supporting branded elements, illustrations and subset marks.
We Created
Brand Identity, Merchandise Design, Menu Design, Vector Artwork