HOSPITALITY & TOURISM
Come on in, New Orleans – “We Got You.”
The Backyard has been a local NOLA favorite for all things barbecue since firing up its grill 2014. This Lakeview neighborhood gem makes for the perfect casual-family atmosphere, fully equipped with abundant outdoor seating, plenty of flat-screen TVs, and even a children’s playground. Jason Tournillon has crafted this space into a haven for BBQ temptation, specializing in smoked meats, local craft beers, and Louisiana beef.
In addition to menus, t-shirts, table tents and other graphics, we worked with Backyard to manage their social media, filling their Facebook and Instagram pages with mouth-watering pictures and eye-catching graphics that build their brand and increase audience engagement. We established a comprehensive social media strategy, including running social ads, audience targeting and optimization, and boosted posts, to drive traffic to the restaurant and build its community following.