As a plastic surgery brand focusing on improving the lives of people through reconstructive and aesthetic plastic surgery, Dr. Ali Sadeghi and the Sadeghi Center for Plastic Surgery are no strangers to beauty. It is with this in mind that Deep Fried was tasked with establishing a brand identity encompassing the ideals of elegance, modernity, and luxury.

Using complementary fonts chosen for their exemplary design quality, technical fidelity, and aesthetic longevity, we first established a logo that speaks to the luxurious nature of the brand.

With this logo and with other brand collateral, we chose to use both masculine and feminine colors, balancing darker grays and blues with light tones of pink and salmon.

Custom photography used throughout presents their patients as both strong and confident, supporting the overall nurturing and elegant feel of the brand.

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