Parleaux Beer Lab
Hospitality & Tourism, CPG
Raising the bar while raising a glass.
Parleaux Beer Lab is an experimental microbrewery and taproom located in New Orleans’ Bywater district. They are committed to crafting high quality, small-batch, locally produced beers inspired by the creative and innovative spirit of the Bywater and the city of New Orleans. The name “Parleaux” comes from a literal French translation of “by water.” Their brewery is a welcoming, family-friendly, and playful space that feels like a mix between a pub and a backyard party.
Brewing up a memorable brand.
Parleaux Beer Lab needed to pair their vision of having a symbiotic relationship with their neighborhood with a clean and modern brand. We designed for Parleaux a brand identity that highlights the two most important ingredients in making beer — water and hops, illustrated in their logo — as an analogy to fusing the taproom with the Bywater’s culture. We used water-like blues and chartreuse green to make the brand look fresh, and to help it stand out from the plethora of other breweries popping up around the city.
The mark was awarded a Silver Addy in 2017 for the category of brand identities / logos.