Parleaux Beer Lab
Hospitality & Tourism, CPG
Raising the bar while raising a glass.
Parleaux Beer Lab is an experimental microbrewery and taproom located in New Orleans’ Bywater district. They are committed to crafting high quality, small-batch, locally produced beers inspired by the creative and innovative spirit of the Bywater and the city of New Orleans. The name “Parleaux” comes from a literal French translation of “by water.” Their brewery is a welcoming, family-friendly, and playful space that feels like a mix between a pub and a backyard party.
Brewing up a memorable brand.
Parleaux Beer Lab needed to pair their vision of having a symbiotic relationship with their neighborhood with a clean and modern brand. We designed for Parleaux a brand identity that highlights the two most important ingredients in making beer — water and hops, illustrated in their logo — as an analogy to fusing the taproom with the Bywater’s culture. We used water-like blues and chartreuse green to make the brand look fresh, and to help it stand out from the plethora of other breweries popping up around the city.