Library Foundation of New Orleans

The Brief

Position the Friends of New Orleans Public Library for a pivotal next chapter as it merges with the New Orleans Public Library Foundation by building a stronger, unified identity capable of attracting major donors and planned gifts. Develop a new name, modern logo, and clear messaging that shifts public perception from a small volunteer-driven group to the recognized, trusted fundraising arm of the library system. Support the rebrand with a donor-friendly website, communication templates, and a thoughtful launch strategy designed to build credibility and community confidence.