Crescent Park is a public park space that operates as a segment of the French Market Corporation. It was developed in effort to utilize portions of the Mississippi riverfront that were no longer used for maritime commerce, and after several years of planning and construction, the park now offers a beautifully renovated and carefully crafted civic space located in the Bywater / Marigny area. The park features contemporary architectural styling and is complete with native plantings and urban textiles / elements that pay tribute to the industrial impact and cultural significance of the park’s location.
One of the biggest challenges Crescent Park faced was an apparent lack of awareness of its existence, even for locals. They came to us in need of an identity and a website that would strengthen their brand, generate public awareness, connect with their target users, and communicate the park amenities and offerings. In addition to the Crescent Park logo and website, we developed an identity and signage for the Crescent Park Bazaar, a monthly arts market held at the park as part of their growing event series.