Digital & Social Media Manager / Strategist

Deep Fried is a full-service, forward-thinking branding, advertising, and interactive agency. We blend sophisticated strategy, killer creative, and digital innovation to build bold, lasting brands. Based in New Orleans, we’ve spent over two decades helping regional and national clients craft distinctive identities, launch high-impact marketing campaigns, and forge meaningful customer connections.

We are seeking a qualified and experienced mid- to senior- level Digital & Social Media Manager / Strategist to work with a multitude of the agency’s clients, across a wide array of industries. This position is responsible for strategizing and managing media across all digital platforms, from display to social media and paid search.

They are responsible for managing and optimizing budgets, across campaigns on varying timelines; some projects may span days, weeks or months, while others are ongoing / long-term contracts. Whether working on a single geo-targeted campaign, or a full-funnel / multi-channel customer acquisition campaign, they bring a positive attitude to the workplace and are enthusiastic about helping clients meet their goals.  

KEY RESPONSIBILITIES

Campaign Setup: onboarding, KPIs, goals, attribution & audience development
Digital Media: placement, campaign management & optimization across digital, social & paid search platforms
Social Media Management: organic and paid account strategy, oversight & optimization
Creation, Auditing & Reconciliation of IOs, Invoices & Expenses Analytics
Insights & Reporting
Bonus:
- Integrated Media: strategy & placement
- Experience in management of campaigns and purchasing through DSP's
- Content Marketing: email & blogging
- E-commerce: Shopify, Google Shopping, Amazon, Instagram, etc.
- SEO: keyword research, on-page optimization, & alignment with paid campaign strategy

THE IDEAL CANDIDATE SHOULD HAVE:

Well-rounded understanding of multi-channel, full-funnel marketing
Firm platform knowledge:
- Social media management platforms, e.g. Sprout, HeyOrca, Loomly
- Meta / Google ad platforms, etc.
- Email platforms, e.g. Mailchimp, Constant Contact, Klaviyo
A strong analytical and data-driven mindset, with the ability to interpret digital and social media data, identify trends, and translate insights into actionable strategies
Ability to manage a variety of digital / integrated campaigns with differing timelines and run dates
Comfortable using AI tools to speed up research, reporting, or content workflows
Comprehension of media planning and budgeting (fee versus commission structures)
Working knowledge of media vendor landscape, offerings and inventory (local, regional, national)
Strong emphasis on incorporating and implementing emerging and digital media
Strong presentation skills, comfortable with pitching ideas
Strong math skills for auditing and reconciliation of expenses
Strong organizational and time management skills

QUALIFICATIONS

Minimum 3-5+ years of digital & social media management experience for clients in an agency setting
This job requires the use of AI to be functionally incorporated into workflows
Full and part-time positions are only available to residents of Louisiana or Texas. This position is based in New Orleans, LA and is primarily an in-office position

PAY & BENEFITS

Full-time, salaried position with pay commensurate with experience
10 Holidays + PTO + Friyay program
Health Insurance, Short-term disability, parental leave policy, & 401K match up to 4%
Flexible schedule based on 40-hour work week, with "core office hours" 9am - 5pm CST
This position may be offered as a hybrid position that will spend approx. 50% of working hours in our office in New Orleans

HOW TO APPLY

Qualified candidates should submit an email to work@deepfried.com with the subject line DIGITAL & SOCIAL MEDIA MANAGER and the following:

Resume (or link) and Cover Letter
Link to / documentation of relevant media plans / case studies / reports

First interviews will be held remotely by Teams. No recruiters.