Keith came to Deep Fried after spending nearly 14 years directing the digital efforts of NOLA.com and The Times-Picayune. As an editor and director of digital operations, strategy, and product development, his work for the organization helped forge the product lines in digital strategy, content, search, and social best-practices. In this role Keith led the effort to tie analytics and engagement to revenue.

What he finds most rewarding? Isolating the singular thread that connects masses to message. At a time considered the birth and evolution of digital journalism, social media, and the emergence of the online audience, Keith cites his time spent guiding the development of the region’s largest newsroom and media company as one of his greatest accomplishments.

Despite growing up in Southern California, Keith proclaims himself a born again New Orleanian. He recently purchased a 204-year-old Creole Cottage in Treme and enjoys gardening, scouring local estate sales in the early morning hours, and hosting a monthly Cookbook Club.

Q&A

Favorite Food to Cook

A Manhattan! Cocktails are food, right?

Favorite Smell

Night-blooming jasmine

Your nickname

BigCash