Hospitality & Tourism
Promoting a tour through time.
Plantation Parade offers visitors the chance to experience the 1850s by stepping into meticulously restored plantation homes along Louisiana’s historic Old River Road. The four plantation houses are marketed to promote the sale of combination tours online, with planned itineraries available for visitors to see multiple plantation homes during their stay.
Plantation Parade approached Deep Fried ready to evolve from a traditional-only media mix, to integrating digital advertising. We began by cleaning up their website and manicuring their creative from an outdated appearance. Our digital work included establishing a multi-faceted integrated campaign targeting users across social media, display and Google search ads.