The selected nonprofit must:

• Be a registered 501(c)(3) charitable organization
• Be founded before Jan. 1, 2021
• Be headquartered in one of the below designated SELA parishes (Greater N.O., Capitol Region, Bayou & Florida Parishes)
• Have a staff of at least 2 full-time team members
• Have an existing logo and basic brand assets (this grant does not include logo development / a rebrand)

Eligible parishes in Southeast Louisiana are broken into Greater New Orleans, Baton Rouge / Capitol Region, and the Bayou and Florida Parishes.

The selected nonprofit must:

• Have a website that is in great need of an overhaul; or not have one at all
• Explain how a new website will be critical to helping extend impact
• Require a website that can built on a self-hosted platform such as Squarespace or Webflow
• Have the funding to pay for and maintain hosting / platform fees, and agree to independently maintain payment for those fees directly to the provider
• Acknowledge that ongoing maintenance is not included

The selected nonprofit must:

• Have a clearly defined mission that actively guides the organization’s programs and initiatives, and reflects a meaningful commitment to serving community needs
• Be a public charity focused on healthcare, human services, community services, arts & culture, education, youth / adult services, environmental protection, etc.
• Not be a private foundation, religious organization, tuition-based private school, or policy-only advocacy organization

The selected nonprofit must:

• Designate a primary, internal admin team member as the project lead (non-board member)
• Allocate internal resources to meet deadlines
• Actively participate in strategy sessions
• Provide supporting written & visual content
• Commit to a fixed project timeline and provide timely feedback during the process
• Allow Deep Fried to credit the site publicly and use it as a case study

• Tuesday, June 17, 2025: Grant announcement & opening of Q&A period
• Monday, June 30, 2025: Closing of Q&A period
• Tuesday, July 1, 2025: Application open date
• Thursday, July 31, 2025: Application close date
• Friday, August 1, 2025 – Thursday, August 14, 2025: Panel review period
• Friday, August 15, 2025: Winning recipient notified & announced
• Late August, 2025: Service start date
• Late November / Early December, 2025: Project wrap-up date

The 20 for 20 Grant recipient will be selected by a panel on the Deep Fried team based on a combination of qualitative factors that reflect both the needs of the organization and the potential for lasting community impact. Our goal is to invest in a nonprofit that not only aligns with Deep Fried's values, but is ready to collaborate, grow, and benefit significantly from the opportunity. Selection will be guided by our evaluation and perception of:

Clarity of Mission: a clearly articulated purpose that’s easy to understand and champion

Mission Alignment: organizations whose work focuses on public-serving categories such as healthcare, human services, community programs, arts & culture, education, youth and adult services, and environmental protection

Potential for Impact: measured by the number of people served and the potential for increased financial sustainability, program reach, or audience growth

Demonstrated Marketing Need: an outdated or ineffective website that limits the organization’s ability to tell its story or engage its audience

Feasibility of Project Scope: the degree to which the requested needs and expectations can realistically be delivered within the budget and timeline of this in-kind grant

Storytelling Potential: the opportunity to build something meaningful that can be publicly showcased and used to inspire others

Organizational Readiness: internal leadership and operational stability, with a designated staff member to lead the website project

Ability to collaborate: commitment to a clear timeline, responsiveness, and a willingness to engage as a true creative partner

Eligibility Criteria: ability to meet the baseline eligibility requirements

Deep Fried reserves the right to place a link on the site footer, publicly crediting the site; showcase the partnership in promotional materials and press; and use the case study freely. Submitting an application is an agreement to such promotions and communications on behalf of the grant / partnership.

Yes! As questions roll in, we are doing our best to publish generic Q&A responses here.